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Philosophy & Values - Apohan Corporate Consultants Pvt. Ltd.

Philosophy & Values

Corporate values:

Following are the corporate values of Apohan:

  • Intellectual rigour: We believe that intellect is not a copyright of a few legacy brands operating on in-the-box approaches. We want to excel them in the quality of intellectual services through innovative methods.
  • Perseverance: We do not leave a single stone unturned in providing a solution to the problems or requirements of our customers till the task is taken to its logical end.
  • Growth: We are always in the state of rapid, sustainable, meaningful and rewarding growth in the areas of our
    current business services and the businesses that we shall undertake in the future.
  • Organizational enthusiasm: Organisational energy and enthusiasm are our biggest assets and we are committed to preserve them.
  • Profitably serving a cause: We serve an important cause of growing businesses from stagnation as well as stopping them from financial failures without losing the sight of our own profits.
  • Governance: We create and implement the best corporate governance practices to take care of the remotest or the smallest or the weakest participants of our business process & to run with harmony in an efficient & effective way.
  • Human touch: We deal with businesses with a human touch as they are run by and represented by human beings in different personal circumstances needing its appreciation & venting.
  • Honesty: We deal with all our stakeholders such as employees, customers, suppliers, associates, vendors, experts, investors, government, etc. with the spirit of honesty, fairness and openness.
  • Respect & love: Every creation of God deserves basic respect & love.



Enhancement of human experience of life:

Business systems and economic systems are the simple enablers developed by the civilizations to enhance the experience of the natural coexistence of human beings and their environment. The importance of the systems cannot be and need not be more than this. Business systems come into being, survive and thrive as they enrich the human experience of life. So long as businesses are in alignment with this principle, their significance and sustainability is guaranteed.
Apohan wants to increase the ease of doing business, to enhance the richness of the experience of entrepreneurship, to make a business a happy place, to make a businessperson’s life a happy life.

The driver of business motivation:

A mere monetary motivation is insufficient to tap the potential of a business participant to the fullest. Financial compensations, incentives and similar monetary motivations are taken as a consideration for a business transaction, be it a labour transaction, be it a intellectual input transaction, be it a transaction of physical supplies or be capital provision transaction. The involvement in a transaction by any participant is expected to be limited only to the amount of consideration. For a participation that is proactive, intense, selfless, sans regard for the consideration, sans regard for credit, for the roles to be played by the shareholders, management, managers, laborers and all the other external stakeholders such as clients and suppliers, there needs to be something more than a monetary motivation. What could be this? This could be and should be a strong affiliation for the social cause that the company meets through its services.
At apohan, our motivation is the cause of saving businesses from economic destruction and stagnation impacting quality of thousands of lives.

Balance between profits & cause:

The western or occidental business philosophies believe in and openly promote maximization of shareholders’ wealth as the supreme value of a business. Apohan does not believe in mere maximization of shareholders’ wealth. Not only that this business philosophy is incorrect but also it is illogical as maximization of wealth could be only an intermediate milestone! What about what to do with this accumulated wealth? What about how to do whatever is to do? The turmoil, turbulence, confusion and disorientation despite wealth in the business systems & economic systems based on values borrowed from modern western culture all over the world lead to many intended implications to the lives of the millions of stakeholders. Indian traditional business values prescribe that a business is not for self-aggrandizement, but for furtherance of God’s cause.
However, on the other side, the happiness of fulfilling a social cause is not sufficient in itself in a real life business scenario. A business must be practical for the already motivated, exemplary for the fence-sitters, and transformational for the apathetic when it comes to its observation by the general society. Does this mean that a business should not a accumulate more profits? It doesn’t. A business must always seek to grow and to grow to its highest potential under the belief that it is the best trustee for furtherance of God’s cause or nature’s cause.

Selection of business activity:

There are millions of categories of business activities and every coming day new varieties of business activities are being added by the entrepreneurs. Is it correct to engage into any and every of these activities only because they are legally permitted? While each of the business activities serves one or other purpose for one or other stratum of human beings, there does exist a gradation of their relative merit. Some businesses would be easier to perform and more rewarding; some other businesses would be very difficult to carry out and not rewarding in proportion of the efforts. One should make an attempt that the ultimate beneficiaries of one Enterprise should be the poor and the marginalized, and a lot of them, rather than a few privileged rich. Also, some business activities might be highly rewarding but dangerous to the existence & quality of the future of humanity. One should make an attempt that one selects a business that is environment friendly, sustainable, stakeholder friendly, socially responsible, promoter better values in the society or at least one should try to change one’s existing business model into such model.

Inspiration from nation’s legacy in business systems:
Though the current economic progress of India in terms of life standard of an average citizen is not much impressive, there is a lot to to get inspired from the nation’s economic history. India began its trade and commerce around 5000 B.C. Traditionally India had the largest share of the international trade in whole world for a prolonged. It traded with China, Arabs, South-East Asia & Rome since ancient times.

Following are the contributions of of Indian legacy of business system to the world:

  • Business laws: Enabling laws, market reforms, rules to curtail unfair trade practices along with enforcement mechanisms.
  • Business structure: Various forms of business structures including family businesses.
  • Trade practices: Various types business entities in the value chain such as producers, traders, financers, etc.
  • Seals, currency: For authenticity of communication and exchange of value
  • Credit system: Concept of debt, indigenous bill of exchange for credit transactions
  • Mathematics: Decimal system for business calculations
  • Division of labour: Work distributed among individuals on the basis of specialization.
  • Standardization: Many products were standardized for mass production.
  • Taxation: Elaborate rules and principles of taxation were evolved.

Apohan wants to draw inspiration from the India’s history for innovating new business solutions & concepts.

Traditional values for business conduct in India that have an eternal relevance:

  • Business governance: Transparency of vision, policy and actions
  • Competition: To be fought with conviction but truthfulness
  • Future generations: Balanced consumption of resources for present generations with due regard for future generations.
  • Wealth distribution: Accumulation by 100s and distribution to 1000s:
  • Employees: Prosperity of employees before employer’s prosperity
  • Treatment of capital: The material capital, human capital, natural capital and human value capital not belonging to oneself taken care of as if one’s own.
  • Prosperity: Efforts for prosperity for all treated as a divine value.
  • Ultimate beneficiaries: Care of dependents comes before care of oneself.
  • Law & ethics: Unlike today, between business laws were linked to highest standards of business ethics.
  • Troublemakers: To be handled in a sequential manner first with talks, then money, then punishment & lastly division
  • Employee motivation: Remuneration, recognition, security & energy through leadership. Roots of human motivation to be found in cultural values & hence, insistence on highest personal values.
  • Crisis management: The ability to manage crises is of utmost importance.
  • Global family: An individual is an integral part of the global family & there should no place for xenophobia.
  • Laws of karma: A belief that human work or karma is governed by the following cosmic rules: one has a right to work; one has no control over the results of one’s work; one has no control over the root causes of the result; and despite all these parameters within & outside our control, it is sinful not to work (so keep on for something good & fair non-stop).

In ancient India, conduct in personal life and conduct in professional life were not governed by different set of values. Traditional personal values for business conduct in ancient India that have an eternal relevance:

Personal values:

  • Values are goals: The upkeep of noble human values itself is the goal of the life.
  • Rules of inner purity: truthfulness, non-violence, no fraud & corruption, celibacy, no accumulation of resources more than need.
  • Rules external purity: Cleanliness, austerity, study, contentment, acceptance of the Supreme.
  • Rules of religious life: Firmness, forgiveness, self–control, honesty, purity, control over senses, intellect, knowledge, truth, absence of anger.
  • Self-control: Giving up lust, anger, greed, pride, arrogance, and envy
  • Personal qualities: Awareness, responsible behavior, good governance, education, mentoring, dialogues, spirituality, discipline, cognitive learning, observation and reflection
  • Non-attachment: To avoid psychological and emotional sufferings from the unfavourable & grievous developments beyond control.
  • Goals of life: Principles of what is right and wrong or dharma, generation of wealth or artha, satisfaction of senses or kama, freedom from worldly bondages and unity with God or moksha.
  • Karmayoga: Causation is a law of nature. Every action of an individual leads to a set consequences of similar kind. Hence, it is must to be virtuous.

In contrast with the Western business values which lean more towards individualism and materialism, Apohan wants to create an organization & society based on time-tested Indian ethos and values.



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